The 100 Greatest Music Videos of All Time
80. Bad Cover Version - Pulp
directed by Jarvis Cocker, Martin Wallace
For their latest charity single, the producers have gathered artists as influential as Paul McCartney, Björk, Kyle Minogue, Robbie Williams, Jarvis Cocker and Jarvis Cocker performing as Brian May, among other celebrities with a lot of spare time. They even managed to bring back Kurt Cobain from the dead because anything goes for a good cause. Nobody knows what the cause is though.
79. Easy Way Out - Gotye
directed by Darcy Prendergast
Animation has always played an essential role in Gotye’s career. The Belgian-born singer has teamed up with several studios to develop the visuals for his concerts and for all the singles from his hit album Making Mirrors. Easy Way Out is a stop-motion animation that shows the slow descent into neglect of a crestfallen office worker. The video has astonishing visual effects and cartoonish imagery, but its resolution is incredibly disheartening. Watch.
78. Wicked Game - Chris Isaak
directed by Herb Ritts
Every time we go to the house beach, we light up some candles, we pour red wine and listen to Wicked Game at full blast. I take her dress off, she kisses my neck and we roll around in the sand, but because my other half is not Helena Christensen and I don’t look like Chris Isaak—not even close—we get sand into our eyes, choke on salty water and get seriously sunburned. Watch.
77. Here It Goes Again - OK Go
directed by OK Go
If video killed the radio star (no, it didn’t), then YouTube mercilessly murdered the video channel—it was actually MTV who committed suicide, but that would be another matter. Here It Goes Again was an Internet sensation and somehow revived the music video as
an art form viral marketing. Not happy with the thought of becoming a one-video-wonder, OK Go have mastered the genre with one insane idea after another, although they have now fallen into the trap of trying to surpass themselves with every single work. So far they’re doing a good job. Watch.
76. We Found Love - Rihanna (Feat. Calvin Harris)
directed by Melina Matsoukas
In Rihanna’s highly-personal rendition to We Found Love, the singer shows the ups and downs, and downs and downs of a passionate love affair. Rihanna takes an explosive ride to prove that even toxic relationships start with exhilarating and promising moments. Watch.
75. Bittersweet Symphony - The Verve
directed by Walter Stern
Richard Ashcroft is having a hard time now that streets in the UK are more uncivilised than ever. It’s not that The Verve lead singer is being rude and bumping into everyone, it’s all these lessers who are getting in his way. Just wait until Ashcroft gets his whole band together and then you’ll see. Watch.
74. Sentimental Journey - Yuki
DIRECTED BY Nagi Noda
The late director Nagi Noda didn’t take the easy road for Yuki’s sentimental journey because, for a good publicity stunt, the results are way more impressive when you don’t resort to CGI but to creativity and hard work. Watch.
73. Re-Offender - Travis
directed by Anton Corbijn
While the members of No Doubt tried to solve their problems in the most democratic way for their music video Don’t Speak, the members of Travis have no time for words nor handshakes and get straight into a fight. Are we sure this a video by the loveable guys from Travis and not by The Beach Boys, The Police, Guns n Roses, Simon & Garfunkel, Pink Floyd, Oasis or The Beatles? Watch.
72. Try - P!NK
directed by Floria Sigismondi
Floria Sigismondi is better known for her eerie and Gothic style, and Try might not be her most representative video, but thanks to an intensely physical dance routine performed by P!nk and dancer Colt Prattes it is her most compelling one. Watch.
71. Girls Just Wanna Have Fun - Cyndi Lauper
directed by Edd Griles
Apparently, the Feminist Movement started with an 80s style. Cyndi Lauper came into the music scene to save all the girls from the tedium of domestic life. Because Lauper very well knew that sociocultural revolutions make bigger impacts when they’re this fun. Watch.